Flash Mobs: Communicating Silently
Over the past couple of months, I’ve seen many organizations attempt the infamous flash mob. Though flash mobs emerged only six years ago, they have stopped society in our tracks forcing us to stop, listen and watch. The latest flash mobs have been used to successfully promote a cause, utilizing word-of-mouth.
This specific flash mob was in response to Maine’s vote to repeal equal marriage legislation. What makes flash mobs effective is their ability to interrupt your reality and force you into another’s reality. For example, the UC flash mob obstructed traffic and exercised ever-powerful non-verbal communications.
Communications is rooted in both what we say and what we don’t say. This can also be said for our LGBT community. Our visibility and presence is equally as important as our voice and our ability to impact change. For companies and organizations that are seeking ways for inclusion, sometimes it’s not about saying anything at all – it’s just about opening the door to listen.
Originally Posted: Nov. 16, 2009