Facebook … really?

My first social media experience was Facebook. I was in college and everyone was talking about this thing that allowed us to post pictures, share snippets of our lives and stay connected with friends regardless of what school we ended up at. It was fun, it was cool and it was exciting.

Let’s fast forward. Today, I play the role of a social media strategist by day, social media junkie by night. However, Facebook isn’t what it used to be. With its incessant updates, inconsistency and lack of moderation, I find it more difficult to imagine how this tool, this social network, that I once loved so much – could be applicable to businesses, specifically the highly regulated ones. My answer … it’s not. Whew, now that that’s off my chest… let’s move on.

Here are a few ways that you can use Facebook … but don’t say I didn’t warn you.

Advertising: Research by eMarketer indicated that advertisers will spend 1.28 billion dollars worldwide trying to get pitches to Facebook members.

Sales Transactions: You may have seen that Delta just launched their ‘Ticket Window.” If you haven’t, check it out.

Inside Scoop: Give you consumers the inside scoop and behind the scenes footage that they can’t get anywhere else! Or, offer your fan-base free products. This will help build your fan base, but it also allows you to have a focus group to trial products on, prior to launch.

Use Open Graph: This not so new functionality of FB allows companies to attain information from consumers who “like” their content. However, that’s the easy part. what we do with that information and how we build and market to these consumer audiences is a different story. Use open graph to identify key consumers who can be your brand advocates.

What’s your favorite example of a company’s Facebook use?

Posted on August 13, 2010, in Marketing, social media and tagged . Bookmark the permalink. Leave a comment.

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