Social media is not…
Posted by Laura-CreatingWhen
Social media is not …
- A stand alone tactic
- A magic button to get you increased results, impressions or sales
- Successful without a strategy
- Successful without integration
- A trade for the rigid
Should I keep going?
In my opinion and I know others share my sentiments, social media is a philosophy. It’s a mindset of how we live and share. It’s a lifestyle of transparency and authenticity. It’s the core component of being human, talking to humans and trying to be helpful. It’s about putting people and our customers’ needs first, and our desire to sell latter.
Yes, the term “social media” is about channels, and marketing is a discipline. Thanks Chris Brogan. In the nature of breaking out the word “social,” this requires us to re-think our strategies of integration and collaboration. We’ve talked time and time again about the importance of collaboration (social), and social media forces us to do just that – work together.
Social media by nature means that we can’t worry about the turf war. Instead, we need to think about what assets (from our company, our brands and divisions) we all have that bring value to our community. Social movements only happen when people (online and offline) work together to achieve a common goal – be a better company with the best products, providing better service for our consumers.
As you go through the growing pains of adopting the social media philosophy, what are your specific key learnings ? Please share!