I’m Sick of “Experts”
Posted by Laura-CreatingWhen
Conference after conference, meeting after meeting, people walk around and call themselves experts or sometimes you’re on the receiving end of it. I’m not a fan. No one is an expert, guru or even a maven (that means you).
I’m not trying to deflate your ego. The truth – it doesn’t really matter. I know, we live in a world where titles delineate the good from the not so great. Do you ever see guru or expert on a business card? When you do, do you believe them? I don’t, but maybe I’m a little bit of a pessimist. I want to know what someone has done, what they’ve accomplished and what they’re looking to do next. Not what they claim to be.
As for the rest of us, no, we’re not gurus. We are passionate social media practitioners and our journey and learning never ends. My main reason for getting into the world of social media and digital strategy wasn’t because I wanted to become an expert or that I wanted to spend my days on Facebook. I knew that this path would allow me to continue growing and learning from people like you. Our world is challenging each and every day, but that’s why we’re here. At least, I hope that’s the reason why we’re all here.
Social media, like PR and marketing, is rooted in learning and listening, then doing something incredibly well to make an impact in the market and in the best cases, impact a life. Today, we have a chance to really listen and understand our audiences. Our tactics should be smarter and driven around them – the customers, not the sale. Knowing, listening and continual growth doesn’t make us experts. It makes us smarter professionals. An expert’s journey ends when he/she took on the title. In our ever-changing climate, we don’t have the option to stop growing.
So, friends, the next time you say “guru” and I flinch, you’ll know why. Please refrain and delete that word from your vocabulary, unless you’re referring to the Justin Timberlake and Mike Myers D-rated movie. In that case, delete that memory as well.
What are your thoughts on the “expert” title? Agree? Disagree?