Are You Part of a Modern Agency?
Posted by coffeecupswritings
How we, as a society, communicate has changed dramatically over the past few years. Our move from traditional means to digital and social media has forced companies and agencies to adjust how what messages we receive, as well as how we receive them.
On this lovely Sunday morning, I saw a really interested Infographic on the Modern Media Agency. Over the past couple of years, I’ve found myself in conversations with colleagues and friends about the need for an agency revolution. To be honest, most of these conversations stemmed from frustrations of partner agencies counseling clients against digital and toward one-way, push canned messaging, PSAs, traditional media releases and yadda yadda. This is all likely due to a lack of understanding and a resistance to the unknown and uncomfortable.
What I like about this infographic is that it shows us the need for integration – both traditional and digital. Without an integrated approach that values both traditional and digital, we will fail. To maintain relevancy and value for our clients and their customers, we need to not ride the wave, but be ahead of it. And worst, we cannot try to fight the current. Check out the infographic and tell me what you think!