Order Up! One Viral Marketing with a Side of Cynicism
Posted by Laura-CreatingWhen
Elements of Viral Marketing
Know the Community: Understand people’s desire to ensure that actions align with what motivates the community.
Evoke emotion: Make it funny, make it light and make it a little unique and unbelievable. These are the things that make videos like the Talking Babies or the Old Spice Guy so contagious.
Give them the tools to share their experience: Offering all users the ability to share the content is essential. At the end of the day, that’s what we want – shares. So, ensure this is in every aspect of your placements. Also, understand their motivations for sharing. Some companies increase their exposure by offering free products. Something to think about.
Allow for personalization: An important component to viral marketing is the “theory of open remix.” This allows users to customize content and play a role. Elf Yourself is a great example of this! Make users feel a part of the experience, and they’re more likely to share it.
Make content easy to find: Creating links and making content easy to find is extremely important in online marketing and for viral marketing, this is even more essential. Optimize content and drive users to your content. Yes, advertising is important.
Seed Your Message: Opinion leaders are essential. In order for word-of-mouth to occur, a group of influential people must start the conversation. These influencers must be a targeted list of passionate people who have a substantial number of fans, friends and followers.
No, there’s no guarantee doing everything in this recipe will lead to automatic success. There is an element of being there at the right time, reaching the right people and resonating in just the perfect way. Did I miss anything? Share it in the comments section.