Products, pages, profiles, and entire click paths are often narcissistic by design, taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice. Instead, they should be designed to evoke emotions and trigger a desired effect, regardless of platform or device.
10 Non-Profits Leveraging Pinterest for Social Good (via Mashable by @MattPetronzio)
I love the use of Pinterest for a variety of business purposes (see past post), but it’s also a great tool for nonprofits. A picture is worth a thousand words, and Pinterest allows you to use that emotional power for social good.
Non-profits, like other companies and brands, are flocking to Pinterest and utilizing its features to gain exposure. They want to show supporters more about their missions and how their work makes a difference in the world.
Writing: How To Build A Targeted Audience Using Social Media (via @HeidiCohen)
Heidi’s blog is on my top 10 list of reads! Love her stuff.
Social media provides writers, including book authors, journalists, bloggers and others, with an opportunity to build a targeted audience for their content. With the increased use of content marketing, don’t underestimate the usefulness of these methods for connecting with prospects for business oriented lead generation and other forms of revenue.
10 Things to Plan for When Developing a Mobile App (via Mashable by Dan Tucker, @mindmillmedia)
For the past year and a half, I hear a lot of “We should have a mobile app.” Well, in this post Dan shares a few things to plan for.
Many companies have mobile apps at the top of their to-do lists, but while churning out a quick app is fairly straightforward, developing a strategic application or digital “solution” is considerably more complex. Smart planning is essential. Here are 10 things to consider before developing your app.
Study finds Facebook users more private than ever (via Digital Trends by Jeff Saginor)
With the request for security enhanced settings, it shouldn’t come to a huge surprise that Facebook users are becoming more and more private. Check out additional information on the study.
In the two years since the boy-king of social networking Mark Zuckerberg famously declared the death of privacy, it seems Facebook users have actually become more private about sharing their personal details with strangers. In a new study released today by the Polytechnic Institute of New York University, researchers found that since 2010, the number of users that choose to hide their friend lists publicly has actually increased by a staggering 200 percent.
Nielsen: Yes, Generations Y and Z are more connected (USA Today)
This Nielsen study got a lot of buzz this week. The study states that millenials, those of us between 18-34, are Generation C – digital consumers. Read more here.
A new Nielsen study finds that those Americans – along with the Millennials (typically described as born between the early mid-1970s and late 1980s – are the most digitally active and represent a larger portion of those owning smartphones and tablets. They are also among the biggest users of online video and social networks.
Disagree with the Nielsen study? So does Alexandra Petri from the Post. Check out the commentary – No, Nielsen, we aren’t Generation C.
With every new year comes new year’s resolutions. Traditionally, at the top of the list each year, you’ll find losing weight (yes, it’s still on mine), saving money, and getting a better job. But this blog post isn’t about New Year’s Resolutions, it’s about lasting ones.
A few years ago, my friend Kong introduced me to vision boards and I’ve been hooked ever since. In my recent post about Pinterest, I talked about how I got my kick at boards and how Pinterest can be a nice online tool. But, if you’re looking to do one thing in the next couple of months that’s fun and inspiring, break out those old Elle and InStyle magazines and start cutting and pasting – the old fashion way!
What you’ll need:
- Magazines, catalogs, newspapers
- A cork board (I recommend this approach, but you can also use a poster board)
- Tape or push pins
- A positive attitude of fun! (it’s all about perspective so don’t walk into this thinking it’s dumb or silly)
Visually break your vision board into a few areas that are important to you like your home, your relationships, your career, your finances, your environment and your dreams. Dedicate a square section of your board to each of these sections.
Be intentional about what you put on your vision board as things that you want in your life. It doesn’t have to be material things but the meaning behind those things. What do the images make you feel? What do you want in your life?
Think about long-term and short-term goals. You want to include things that you can achieve in a short time frame (1 week-3 months). Celebrate those short-term wins! To celebrate that you’ve achieved something, take it off the board and celebrate that moment. Hell, have a glass of campaign and toast yourself.
Place the board somewhere you look at every day and that is private to you. The last thing you want is judgment from others for things that are important to you, so share it with people who will support you.
Keep in mind that your goals will change, and when they do, acknowledge it and remove it from the board. That’s the beauty of a bulletin board over a poster board. You can always reserve the right to chance your mind. I reassess my board every two weeks.
And the most important thing — believe! You must do good, be intentional and believe that good will return to you. Yes, cheesy I know – but it’s the mantra I have to believe and live by. So far, so good.
Hope these tips are helpful! Happy snipping!